The 2022 trade show season brings a new beginning for award-winning building materials innovator, 3form. This year the brand is thinking outside the box with a fresh, multifaceted approach to the traditional showroom experience that increases accessibility to customers regardless of where they live, work, and travel. 3form’s bold new strategy embraces the increasing need for digital and physical experiences with a virtual showroom, a new online visualization and specification tool, and personalized experiences at their Utah headquarters.
“We made a decision to consider the way our customers are working in 2022 and beyond,” says Karli Slocum, Vice President of Marketing. “A designer’s time is tighter than ever—we want to personalize the approach so their brand experience can be fun, and also efficiently address their project goals in the process.”
This year, 3form will introduce a new virtual showroom experience, immersing designers into the world of 3form and highlighting the company’s materials and capabilities, including award-winning products from 3form, 3form Elements and LightArt. It will provide numerous ways for designers to learn about each product and easily connect with the 3form team to solve their unique design challenges on the spot.