Many banks, utilities, telecoms and other service providers continue to encourage (and sometimes force) their customers to switch from paper to electronic communications, using claims that electronic communication is “greener,” “saves trees” or “protects the planet” as justification....
How we manage forests is a critical, yet often overlooked, solution in the fight against climate change. Improvements to land stewardship - Natural Climate Solutions - could cost-effectively avoid 11 gigatons of CO2 emissions per year, or one third of the mitigation needed to meet global climate...
Integrated marketing that combines online and offline marketing strategies, like paper direct mail and digital advertising, can lead to strong campaigns.
Statistics show you are more likely to choose reading paper books over using an e-reader. Why? Also, take our survey to share your thoughts.
The COVID-19 pandemic has raised questions about the lifespan of the virus on a variety of surfaces, including paper and paper-based packaging products. Some service providers are capitalizing on consumer uncertainty by suggesting or requiring that their customers go paperless for safety reasons....
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